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👕 Why do tech celebs wear the same outfit?

  • Writer: Kishore Karthikeyan
    Kishore Karthikeyan
  • Jan 4, 2022
  • 2 min read

Updated: Mar 30, 2023

Have you wondered why tech celebrities wear the same outfit day in and day out?


Have you ever wondered why Sundar Pichai wears a simple outfit always or why Mark wears a grey shirt and blue jeans invariably? The lamest reason perhaps would have been probably that they earn too low and they don't want to spend much on outfits 😜


To give some context, Mark's net worth is $128 Billion (as of Jan 2022) and Sundar's is $1310 Million. Then, why the heck do they wear the same dress every day?


Well, life is full of strenuous choices and decision-making. And probably, the CEOs and the founders of tech giants need to be equipped with intense decision-making every day. They need to decide which colour of the logo would match the product. They would need to establish mergers and acquisitions and much more stuff like that.


All these decision-making things could be very strenuous and very tiring. In fact, it leads to a lot of stress and decision fatigue. Hence to avoid all this stuff and also to reduce the decision fatigue on the wearables, tech celebrities wear very simple outfits which make them comfy at work or they might end up with the same outfit every day so they need not complicated about what to dress for a conference or a meeting.


Also, the same outfits mark them as an identity and it could save them a lot of time and energy.


Steve Job's iconic black turtle neck t-shirt with the Levis Jeans has been a trademark in every iPhone launch and keynote speech.


Indeed it inspired fans like me to recreate the style themselves. In fact, after Job’s death in 2011, there was a huge demand for black mock and all the stores in the US were running out of stock for quite a few months.


tl;dr - The tech celebrities wanted to establish a signature style and made the world understand why creating a brand image for oneself is imperatively important.


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